It’s no secret that Cassper Nyovest has ambitions of becoming South Africa’s first hip-hop billionaire and now, the rap phenom is one step closer to attaining that goal! The rapper announced the release of his own line of underwear just one day ahead of his highly anticipated rumble with fellow South African muso, NaakMusiQ.
The rapper made the announcement after weighing himself in, in preparation for the upcoming boxing match, which is to take place in Sun City on the 9th of April. Nyovest also took to Instagram to post about his newest venture.
“Made weight in my new underwear collection […] dropping June 2022.” Nyovest writes. The rapper appears to be cleverly using the social media hype surrounding his upcoming and highly anticipated boxing match to market and sell his latest offering to the public.
Cassper intends to release the underwear collection under his already well-established brand, ‘Root of Fame’, which already produces his own line of sneakers. Shoppers can expect the undies to hit the shelves as soon as only two months from now, in June.
In addition to his new venture, tickets for his upcoming boxing match with NaakMusiQ ranged from R9000 to R26000 and were sold out within a day. With money moves like these, it is clear that the rapper-turned-entrepreneur is on the fast-track to reaching the billion-rand businessman status that he seeks.
Will you be giving Cassper Nyovest’s new underwear line a try, or is it a bit of hard pass for you?